In Tauranga (New Zealand) small retailers united to start the loyalty program

Loyalty Systems

In the town of Tauranga more than 50 local retailers  decided to  team up  and launch the common loyalty program. On June, 25 they will begin to distribute among the local residents  40 000  cards  of the Ultimate Supporter  Program and to encourage them   with direct or delayed  cash-back discounts  at 10 -50% range. Besides it,  to all participants of the loyalty program  will be given the  right for free parking. Part of the saved money  it will be possible to aim at charity.

 http://www.loyaltymarketing.ru/news/2011/06/15/