American Express is to offer cardholders the ability to sync their payment cards with Twitter

Technologies and Solutions

American Express is to offer cardholders the ability to sync their payment cards with Twitter so that when they tweet using special offer hashtags, couponless savings are loaded directly to their cards.

The card scheme has created @amexsync, an automated notification handle that is activated when someone sends a Tweet that includes one of the special offer hashtags.

The latest Amex-Twitter link-up follows a February 2012 deal in which both firms launched a $1 million give-away in free advertising to small businesses which signed up for a new promotional service on Twitter.

http://www.paymentscardsandmobile.com/