Danone delivers information to new moms via NFC

Contactles and ID Technology

Food giant Danone is conducting a four month NFC trial in Singapore, to explore the potential of NFC phones to provide new mothers with information on a range of motherhood and parenting topics.

The project is being run by Danone's Baby Nutrition division and is using a platform developed by France-based NFC specialists Think & Go NFC which supports both NFC and QR codes.

Danone equipped one hundred mothers with NFC phones for the trial and placed 400 NFC tags at locations where it was expected that there would be a specific need or interest for information on motherhood and parenting topics — at selected FairPrice retail outlets spread across the island as well as at clinics and in participants' homes.

http://www.nfcworld.com/